NEW Products

Long lasting blow dry up to 4 days of style memory

CURLiCUE Curl Activator Anti-frizz spray to instantly enhance, define and refresh curls A powerful yet ultra-lightweight curl activator Gives flexible definition to enhance natural curls Reduces frizz and smooths textured hair, to give maximum bounce Can be used as a lightweight styling product for hold and lift Scrunch into slept on or stretched out curls to reactivate

milk_shake cold brunette conditioner is a specific conditioner for brown hair. The special blue pigments contained within the new milk_shake cold brunette range, counteracts the red/orange tones in brown hair, remove unwanted warm tones and make cool toning treatments last longer. It is ideal for natural or color-treated brown, light brown or dark blonde hair. Paraben free.

A specific conditioner for blond hair. The special black pigment contained gives delicate ash tones to very light blond hair or platinum blond hair. Prolongs the effects of grey or silver tones. Helps to neutralizes and counteracts unwanted yellow or brassy tones in blond hair. Is ideal for very light blond or platinum blond hair. Not recommended for grey or white hair. Paraben free.

A specific shampoo for brown hair. The special blue pigments contained counteract the red/orange tones in brown hair, removing unwanted warm tones and making cool toning treatments last longer. It is ideal for natural or color-treated brown, light brown, or dark blonde hair. Paraben free.

SILVER - CLARIFY YOUR GREY HAIR Have you discovered our Silver Shampoo for Blonde, White and Grey hair colour? Fight brassy tones and try this purple coloured shampoo. Enriched with anti-yellowing agents, it helps keep your colour looking good.

INSTANT RESURFACING SHAMPOO Our professional haircare range designed for damaged hair. Reduce surface damage by 77% and unlock 7x more shine with Absolut Repair.

COLOUR PROTECTING SHAMPOO Protect your hair colour from fading for up to 8 weeks with Vitamino Color, our colour protecting haircare range.*This range is designed to make your colour last longer, by boosting intensity and shine.

WITH ANTI FRIZZ AND THERMAL PROTECTION

FOR MAXIMUM CURL HOLD AND HEAT PROTECTION

MAXIMISE YOUR HEAT STYLING ROUTINE FOR VOLUME AND ROOT LIFT.

INSTANT ALL-OVER SHINE FINISHING SPRAY