NEW Products

Heat-activated leave-in hair strengthening treatment to repair & protect With up to 99% less hair breakage¹ Instantly stronger hair² Transformative results on damaged hair: stronger & softer with shine²

A high-gloss purple top coat that neutralizes brassy yellow tones and restores softness and shine for up to 8 washes. Perfect for : At-home glossing Neutralizes unwanted brassy yellow tones Provides a high-gloss, beautifully reflective shine Seals cuticle for soft, smooth and silky feel Instant results in just 5 minutes ZeroSulfate®, 100% Vegan Formula Color protection formula from Antifade Complex®

A high-gloss blue topcoat that neutralizes brassy orange tones and restores softness and shine for up to 8 washes. At-home glossing Neutralizes unwanted brassy orange tones for up to 8 washes Provides a high-gloss, beautifully reflective shine Seals cuticle for soft, smooth and silky feel Instant result in just 5 minutes ZeroSulfate®, 100% Vegan Formula Color protection formula from Antifade Complex®

What it is: An exclusive travel-size Metal Detox Shampoo and Mask duo that works as a two-step system to gently remove and protect against harsh metals found in water.

L'Oréal Serie Expert 500ml Absolut Repair Shampoo Refill Pouch

L'Oreal Serie Expert 500ml Vitamino Colour Shampoo Refill Pouch offers the same salon-quality colour protection in a sustainable, eco-friendly format. Powered by resveratrol, a potent antioxidant, this professional formula protects hair colour from fading for up to 8 weeks¹ while preserving the strength of the hair fibre. It gently removes impurities, leaving colour-treated hair feeling soft, vibrant, and up to 6x shinier—all in a refillable pouch that helps reduce plastic waste.

milk_shake Direct Colours are a temporary hair colour treatment. A direct cosmetic colour that can be used at home or in the salon to colour, condition and protect the hair. The colour is temporary and has the ability to correct difficult technical hair problems.

milk_shake Direct Colours are a temporary hair colour treatment. A direct cosmetic colour that can be used at home or in the salon to colour, condition and protect the hair. The colour is temporary and has the ability to correct difficult technical hair problems.

milk_shake Direct Colours are a temporary hair colour treatment. A direct cosmetic colour that can be used at home or in the salon to colour, condition and protect the hair. The colour is temporary and has the ability to correct difficult technical hair problems.

milk_shake Direct Colours are a temporary hair colour treatment. A direct cosmetic colour that can be used at home or in the salon to colour, condition and protect the hair. The colour is temporary and has the ability to correct difficult technical hair problems.

milk_shake Direct Colours are a temporary hair colour treatment. A direct cosmetic colour that can be used at home or in the salon to colour, condition and protect the hair. The colour is temporary and has the ability to correct difficult technical hair problems.

milk_shake Direct Colours are a temporary hair colour treatment. A direct cosmetic colour that can be used at home or in the salon to colour, condition and protect the hair. The colour is temporary and has the ability to correct difficult technical hair problems.