Bring out your brightest, strongest blonde with Pureology Strength Cure Best Blonde Shampoo, specially formulated for colour-treated, highlighted, or lightened hair. Infused with violet toning pigments, this luxurious sulfate-free purple shampoo neutralises unwanted brassy and yellow tones to reveal a cooler, more luminous blonde.
Powered by Strength Cure Asta Repair™ Technology, it strengthens and rebuilds brittle, damaged strands while preventing dryness and breakage. The result? Healthier, shinier, and more resilient hair with every wash. Pureology’s exclusive AntiFade Complex® also protects against heat damage and environmental stressors, keeping your highlights vibrant and radiant for longer.
Why You’ll Love It
Brightens and tones blonde hair with violet pigments
Neutralises brassy and yellow undertones
Strengthens and repairs damaged, fragile hair
Protects colour vibrancy and adds shine
Sulfate-free and gentle on colour-treated hair
100% vegan and safe for daily use
Ideal for all blonde shades – lifted, highlighted, or balayage
How to Use
Apply a 20-cent piece amount to wet hair, focusing on the scalp and roots.
Lather and leave on for 1–5 minutes depending on tone intensity desired:
Warm Blondes: 3–5 minutes
Neutral Blondes: 2–3 minutes
Cool Blondes: 1–2 minutes
Rinse thoroughly and follow with Strength Cure Best Blonde Conditioner.
Avoid contact with eyes.
Pure Tip: For ultra-soft, healthy hair, finish with Strength Cure Superfoods Treatment.
Size: 266ml
Perfect for: Blonde, highlighted, or lightened hair needing tone correction, strength, and long-lasting colour brilliance.
