Pureology - Strength Cure - Best Blonde Shampoo - 266ml

Purple shampoo for all shades of colour-treated blonde, highlighted and lightened hair, created with violet toning properties for your strongest and brightest blonde hair yet.

Bring out your best blonde with the Strength Cure Best Blonde Shampoo for all shades of color-treated blonde, highlighted and lightened hair. Created with violet toning properties, this sulfate-free purple shampoo helps tone blonde hair and neutralises and brightens ashy, brassy tones.

Formulated with the Strength Cure Asta Repair™, this purple shampoo also strengthens and rebuilds damaged, brittle hair while preventing dryness and further breakage for shiny, moisturized hair. Plus, our exclusive AntiFade Complex protects against heat damage and keeps highlights bright and vibrant while refreshing brassy, yellow tones.

Discover the perfect balance of strength and velvety softness for your best blonde yet!


  • Purple shampoo
  • Created with violet toning properties
  • Perfect for all shades of colour-treated blonde, lightened, or highlighted hair including lifts, highlights and balayage
  • Sulfate-Free Shampoo
  • 100% Vegan

How to use:

Apply a 20 cent piece amount of the purple shampoo to the scalp area of wet hair and lather. Wait 1-5 minutes, (see chart below). Rinse. Repeat if necessary. Follow with Strength Cure Best Blonde Conditioner. In case of contact with eyes, rinse them immediately.

Warm Blondes: Wait 3-5 minutes before rinsing

Neutral Blondes: Wait 2-3 minutes before rinsing

Cool Blondes: Wait 1-2 minutes before rinsing 

PureTip: Follow with Strength Cure Superfoods treatment for ultimate soft, touchable hair

Customers who bought this item also bought

The Wet Brush - Safari - Tiger - Limited Edition -

The healthy way to brush your hair. Your favourite brush has now gone WILD ! Limited Edition Safari Print

L'Oreal -Tecni Art - Fix Anti-Frizz Hairspray - 250ml

An anti-frizz spray to protect against humidity and environmental damage. Please Note: This product is IN-STORE collection only - postage is not available .

milk_shake Integrity Nourishing Shampoo

PRODUCT DESCRIPTION nourishing shampoo for all hair types

Milk_Shake Leave-In Conditioner 350ml

Leave in conditioning spray for normal or dry hair that gives manageability to hair whilst protecting its structure and moisture balance.