Pureology - Strength Cure - Best Blonde Shampoo - 266ml

Banish unwanted brassiness and bring your blonde back to life!
$70.00

Pureology Strength Cure Blonde Shampoo 266ml

Keep your blonde looking fresh, bright and beautifully toned with Pureology Strength Cure Blonde Shampoo!

This luxurious, rich-lather purple shampoo is specially formulated for blonde, lightened and highlighted hair that needs help fighting unwanted yellow and brassy tones. Combining powerful purple toning pigments with strengthening ingredients, it helps neutralise brassiness while caring for fragile, colour-treated hair.

Powered by Keravis, Astaxanthin and Purple Orchid toning pigments, this clever formula does more than just refresh your blonde. It helps strengthen and fortify damaged strands while enhancing the appearance of your blonde colour, leaving hair looking brighter and feeling healthier.

And because beautiful blonde deserves beautiful care, Pureology's patented Antifade Complex® helps protect colour vibrancy.

Finished with a gorgeous signature aromatherapy blend of fresh Pear, delicate Rose and warm Sandalwood, it's a little luxury for your blonde hair routine!

Why You'll Love It

  • Fights Brassiness: Purple toning pigments help neutralise unwanted yellow and brassy tones.

  • Brightens Blonde: Helps refresh and enhance the appearance of blonde and lightened hair.

  • Strengthens Hair: Keravis and Astaxanthin help care for fragile, damaged strands.

  • Colour Care: Features Pureology's patented Antifade Complex® to help maintain colour vibrancy.

  • Luxurious Cleansing: Creates a rich, indulgent lather to gently cleanse hair.

  • Sulphate-Free: ZeroSulfate® formula.

  • 100% Vegan Formula: Made without animal-derived ingredients or by-products.

Key Ingredients

Keravis – A strengthening protein complex that helps reinforce fragile hair.

Astaxanthin – A powerful antioxidant that helps protect and care for damaged hair.

Purple Orchid Toning Pigments – Help counteract unwanted yellow and brassy tones to keep blonde looking brighter and fresher.

Fragrance Notes

Enjoy a beautiful signature aromatherapy blend of:

  • Fresh Pear

  • Delicate Rose

  • Warm Sandalwood

How To Use

  1. Apply a 5-cent-sized amount to wet hair, concentrating on the scalp.

  2. Gently massage between your hands to create a rich lather.

  3. Work the shampoo through to the ends, making sure to cover areas where unwanted brassiness is visible.

  4. Rinse thoroughly.

  5. For extra toning, leave on a little longer or repeat the washing process.

  6. Follow with Pureology Strength Cure Blonde Conditioner for additional toning and strengthening care.

Best For

Blonde, highlighted, bleached and lightened hair that needs help neutralising unwanted yellow and brassy tones while caring for damage and maintaining colour vibrancy.

Perfect for keeping your blonde looking brighter, fresher and beautifully cared for between salon visits.

Love your blonde again! Keep brassiness at bay and give your blonde the strength, care and beautiful tone it deserves with Pureology Strength Cure Blonde.

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