Série Expert - Chroma Creme Purple Shampoo - 300ml

What is it?

Chroma Crème is a neutralising cream shampoo

What it does:
Provides instant colour correction, with intense care.

How to use:
Apply evenly on wet hair. Lather. Rinse thoroughly. Follow with Blondifier conditioner or mask

Who's it for?
For blondes to platinum blondes looking to remove unwanted yellow tones.

What else you need to know:
Chroma Crème Purple instantly neutralises all unwanted yellow reflects and intensely nourishes the hair fibre, without weighing it down, for a superior colour correction and care.

Chroma Crème is the outcome of a unique collaboration between L'Oréal Professionnel Paris Colour Labs and Haircare Labs.

Together, they have developed an exclusive technology with professional tailored dyes to neutralise unwanted warm reflects, now in our most caring formula

It delivers increased homogeneous neutralisation*, thanks to a more even formula deposit, than regular neutralising shampoos, that ensures no colour spots even on porous areas*.

It provides the upmost care that targets the most damaged and porous areas of the hair. It also guarantees 3x more shine**

Looking for an at-home toning shampoo for blonde hair? With Chroma Crème shampoo, colour correct & care like a pro. Chroma Crème is a range of colour neutralizing cream shampoos that help to provide instant colour correction tailored to all hair colours with intense care. As purple neutralizes yellow reflects, choose Purple Chroma Crème for blondes to platinum blondes. Purple Chroma Crème helps to instantly neutralizes all unwanted yellow reflects for a superior colour correction and care. The rich creamy and foaming texture ensures a unique experience. Use Purple Chroma Crème in alteration with your regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes.